This past Saturday was Small Business Saturday.
Small Business Saturday is an American shopping holiday first observed in 2010 to encourage shoppers to patronize brick and mortar businesses that are SMALL and LOCAL, as sort of an answer to the Black Friday super-deals by the big box chains and online retailers.
The UK followed suit in 2013 with their own recognized holiday! Why you may ask? In today’s internet-based world shopping online has often become the go-to for the “best deal” and time strapped individuals. But, when this tide change happens, what happens to our local communities?
Communities are made up of many interconnected parts!
Small businesses help keep communities diverse! By supporting unique retailers and service providers you can literally preserve the quality of your street corner! When small businesses close up shop it can start a chain reaction of nearby businesses closing their doors or strip malls emptying.
Abandoned storefronts and dark street corners lower nearby property values and discourage growth in that area – who wants to be the only store left open in a strip mall?
Small businesses have a stake in their community!
Small businesses get approached OFTEN for donations to local fundraisers. Did you know Ellipse donates to a HUGE percentage of requests? Your support of local business allows small business to support the community, and it goes around and around. Tell a friend about your workouts this week! Invite them in for a session with you!
How can I do my part to support small business?
Small business will typically offer some of the best personalized service you will find. Local small business owners know they need to be able to stand apart from “the big guys” to have a chance against their big box competitors and online products and services.
Did the shoe store clerk spend time with you to find the perfect pair of shoes, only to turn around and purchase them online? Would you have been able to even purchase them online without physically going into the store to try them on?
Purchasing goods or services isn’t the only way you can help though!
1. Comment on their social media posts regularly, even if it’s just an emoji.
2. Share their social media posts with your network.
3. Instead of simply liking a post, comment with a “heart” or “yes!” These things will help their page/business be seen on social media which is invaluable free advertising!
Are you happy? Can we do more? Let us know!
This is one fantastic benefit of patronizing local businesses over corporate chains – your opinion matters! Your feedback and input help customize small businesses goods and services, so they can best provide what people in the community need. Try getting a big box 24-hour chain to switch up their practices or inventory with a simple request – good luck!