community

Small Businesses and Your Community – What You Need to Know!

This past Saturday was Small Business Saturday.

Small Business Saturday is an American shopping holiday first observed in 2010 to encourage shoppers to patronize brick and mortar businesses that are SMALL and LOCAL, as sort of an answer to the Black Friday super-deals by the big box chains and online retailers.

The UK followed suit in 2013 with their own recognized holiday! Why you may ask? In today’s internet-based world shopping online has often become the go-to for the “best deal” and time strapped individuals. But, when this tide change happens, what happens to our local communities?

Communities are made up of many interconnected parts!

Small businesses help keep communities diverse! By supporting unique retailers and service providers you can literally preserve the quality of your street corner! When small businesses close up shop it can start a chain reaction of nearby businesses closing their doors or strip malls emptying.

Abandoned storefronts and dark street corners lower nearby property values and discourage growth in that area – who wants to be the only store left open in a strip mall?

Small businesses have a stake in their community!

Small businesses get approached OFTEN for donations to local fundraisers. Did you know Ellipse donates to a HUGE percentage of requests? Your support of local business allows small business to support the community, and it goes around and around. Tell a friend about your workouts this week! Invite them in for a session with you!

How can I do my part to support small business?

Small business will typically offer some of the best personalized service you will find. Local small business owners know they need to be able to stand apart from “the big guys” to have a chance against their big box competitors and online products and services.

Did the shoe store clerk spend time with you to find the perfect pair of shoes, only to turn around and purchase them online? Would you have been able to even purchase them online without physically going into the store to try them on?

Purchasing goods or services isn’t the only way you can help though!

1. Comment on their social media posts regularly, even if it’s just an emoji.
2. Share their social media posts with your network.
3. Instead of simply liking a post, comment with a “heart” or “yes!” These things will help their page/business be seen on social media which is invaluable free advertising!

MEMBERS!

Are you happy? Can we do more? Let us know!

This is one fantastic benefit of patronizing local businesses over corporate chains – your opinion matters! Your feedback and input help customize small businesses goods and services, so they can best provide what people in the community need. Try getting a big box 24-hour chain to switch up their practices or inventory with a simple request – good luck!

Spreading Fitspiration

A heightened sense of community, sportsmanship, and inspiration is taking off throughout Ellipse locations! Striving to be the best part of your day – every day, we believe fitness should be fun! As a whole, we are dedicated to improving lives. Through challenge, reward, and education, we’re spreading the fitspiration in our studios and communities. We’re out to inspire…or rather, fitspire!

Challenge

Last Sunday, Ellipse Fitness Darboy’s Josh Mac took on the Spartan Race in Ohio to scout out the terrain. Darboy’s owner Jamie Harris and business partner Josh have big plans for their members and others in the area; And thus the TRIFECTA was born! This Fall, Darboy coaches, members, and seasonal participants will be working as a team to complete three races. The Warrior Princess Mud Run, the Battle Frog, and the Tough Mudder have been chosen for the TRIFECTA, as they make for a perfect progression of difficulty.

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By participating in the Spartan Race, Josh said he was able to identify what will need to be the focus of boot camp at Darboy this Summer. Boot camp begins July 11th and will be the training program for those interested in completing the TRIFECTA. “Working as a team to accomplish the TRIFECTA will be the ultimate sense of accomplishment,” says Josh.

 

Reward 

After reading Jon Gordon’s The Hard Hat, St. Louis studio owner Ann Morrow realized she’d seen characteristics of the protagonist in members at her own gym. In the book, the Hard Hat Award was given to the player who possessed all the qualities a good teammate should possess. Lisa Youngblood, having lost 20 pounds in about 12 weeks, is an absolute hard hat winner! “Not only is she determined to reach her goals, but she also encourages others around her verbally,” says Ann. She continues, “Due to injury, Lisa has had to modify some activity. Even so, she has never brought coaches any excuse or negativity. Rather, she asks what else she can do or what more can be done.”

Lisa’s spirit is inspiring in the gym and because of that, other’s knew the award was rightly earned. Her motivation is contagious and other members are working hard to be next Month’s Hard Hat winner. Congratulations Lisa! Your Ellipse Fitness family is very proud of you!

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Education

Heather Trevarthen, owner of the Allouez location, set out to inspire the young! She visited her daughter’s 3K class and together they all headed to the gym. To grab the children’s interest, she brought toys from the studio. The kids got to stretch the mini-bands, kick the focus pads, and push around weighted medicine balls. One student even announced that his mom hits up the treadmill! 😉

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In addition to having fun with the props from Ellipse, Heather had the kids stretching, planking, and doing downward dogs. They did bear crawls, frog hops, other animal flows, and ran through the ladders. Heather discussed with the children the importance of exercise. “To keep your heart healthy and your lungs strong. Our bodies were made to move!” Heather emphasized.